Jaguar Gives Emyr Secret Preview!

HBPW Partner, Emyr Parry, was given a helping hand by one of the biggest names in car manufacture when he was asked to complete the civil and structural engineering drawings for a new vehicle showroom.

Clugston Construction won the contract to build the car showroom on behalf of Martin Duckworth Ltd, the Jaguar Land Rover dealership in Boston, Lincolnshire.

Emyr takes up the story. “What I didn’t appreciate at the outset is that Jaguar, with some of the most stringent brand guidelines in the world, has a fully mocked up showroom, complete with cars, in a warehouse.

Emyr Parry

“It is at a secret location but, from my point of view, was a dream; I got to see finished what I was about to design!” Emyr was a given a VIP tour of the facility and was able to get a bird’s eye view of what Jaguar expected his drawings to deliver.

The £6m scheme will see construction and fit-out of a 4,345m2 facility which will provide a showroom, sales and service desks, offices, meeting rooms, workshops, parts, valet and customer handover areas for Duckworth’s as well as a large car display area.

Emyr added: “This was a first for me, however, it only serves to make you realise why these brands are so successful. They police and protect their corporate identity at all costs knowing that its dilution could cost them market share in their ruthlessly competitive sector.”

Some of the more unusual materials featured in the showroom include high performance rainscreen cladding fixed to a composite cladding backing wall; a planar curtain walling system with specialist extra-clear glazing; glazed sectional overhead doors; extensive use of high performance frameless glazing demountable partitions and recessed feature lighting throughout.

Work will complete early next year.